Publicis just laid down the gauntlet on the ad industry by pledging to invest more than $300 million in AI

• Publicis Groupe says it will invest more than $300 million in AI in the next 3 years.
• It’s building a platform called CoreAI that’ll speed up planning, production, and software launches.
• Publicis is starting 2024 with swagger, having outperformed rivals last year.

French advertising giant Publicis Groupe said Thursday it plans to invest 300 million euros, or around $327 million, in the next three years to build a new artificial intelligence platform it hopes will give it the edge over rival holding companies.